Step into the world of timeless nobility with Riwaj-e-Nawab — رِواجِ نواب — a piece that blends the richness of heritage with the sophistication of modern-day tailoring. This signature ensemble from Shoaib Ismail’s men’s couture line is a tribute to the grace of the nawabs, reborn for the man of today—confident, cultured, and endlessly refined.
Designed for moments that matter—weddings, formal gatherings, festive nights—Riwaj-e-Nawab is crafted from premium, handpicked fabrics known for their softness, structure, and luxurious feel. From the first glance, it commands attention: the cut is regal, the details intricate, and the silhouette structured yet comfortable—an ensemble made not just to wear, but to carry with presence.
Inspired by the royal courts of the Subcontinent, Riwaj-e-Nawab features handcrafted accents—zardozi or resham embroidery delicately placed along the collar, cuffs, or chest, depending on the design. The palette is bold yet dignified—rich hues of emerald green, deep maroon, midnight blue, and classic ivory, each speaking of culture, confidence, and celebration.
Whether it’s a sherwani layered over a textured kurta, a prince coat with minimalist detailing, or a traditional waistcoat paired with straight pants, every version of Riwaj-e-Nawab is built for legacy. It is not about dressing up—it is about dressing with purpose, with identity, and with reverence to one’s roots.
At Shoaib Ismail, we believe fashion is more than style—it’s a narrative. Riwaj-e-Nawab is a story stitched in thread, telling of where you come from and where you’re destined to go.
Adorn yourself in Riwaj-e-Nawab—and embody the elegance of generations.
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